AI Shelf Index · 2026 holiday shopping season

Bigzzia AI shopping shelf share

🏃 Fitness & Outdoor · 🇬🇧 UK · updated 12 Oct 2026

Standing

#34

Fitness & Outdoor · UK

#33 #34

Shelf-share

0.6%

of UK answers

0.6% 0.6%

Sentiment

100%

positive

No week-to-week change larger than the variation between readings.

Who's on the fitness & outdoor shelf

1 Gymshark
5.9%
2 Sweaty Betty
5.8%
3 Brooks
5.8%
4 Adanola
5.5%
5 HOKA
5.4%
6 WalkingPad
4.3%
⋯
34 Bigzzia
0.6%

The shoppers Bigzzia wins

The same answers, sliced by the shopper the question implies — where Bigzzia ranks best.

Where Bigzzia wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

—

not surfaced

Research

—

not surfaced

Comparison

#30

0.8%

Validation

#38

0.7%

Purchase

—

not surfaced

Where the engines differ

ChatGPT
0.0%
Google AI Mode
0.6%

What AI says about Bigzzia

Observed from the answers themselves — not a score.

Sentiment

100% positive · no negative mentions

Price framing

framed budget

100% budget

Products AI names

The specific Bigzzia items the engines put in front of UK shoppers.

  • 3-in-1 0.3%
  • Walking Pad 0.1%

Shelved alongside

Brands the engines recommend in the same answers as Bigzzia.

THERUN

JLL

Ultrasport

How to read this

Bar is how often that brand is recommended in the same answer as Bigzzia, relative to the rest.

Slingso Managed Outcomes

How would Bigzzia grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Bigzzia.