AI Shelf Index · 2026 holiday shopping season
Sunday Afternoons AI shopping shelf share
🏃 Fitness & Outdoor · 🇦🇺 AU · updated 12 Oct 2026
Standing
#25
Fitness & Outdoor · AU
Shelf-share
0.9%
of AU answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
HOKA
6.2%
Asics
5.9%
LSKD
4.3%
Everfit
3.8%
Brooks
3.7%
Coleman
3.5%
Sunday Afternoons
0.9%
The shoppers Sunday Afternoons wins
The same answers, sliced by the shopper the question implies — where Sunday Afternoons ranks best.
Where Sunday Afternoons wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#86
0.0%
Comparison
#79
0.0%
Validation
#111
0.0%
Purchase
#6
4.1%
Where the engines differ
What AI says about Sunday Afternoons
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
100% mid
“🥇 My pick: Sunday Afternoons Ultra Adventure Hat It’s the one I’d buy for your use.”
ChatGPT
“For you, I'd choose the Sunday Afternoons Ultra Adventure. It's a particularly sensible combination of protection and low weight for walking day after day while travelling.”
ChatGPT
“[Sunday Afternoons Ultra-Adventure Hat]() $64.99 My pick: Sunday Afternoons Ultra Adventure Hat This is the one I’d look at first for your caravan/walking lifestyle.”
ChatGPT
“For your particular use, I'd choose the Sunday Afternoons. The combination of low weight, excellent coverage and packability makes a lot of sense when you're walking for hours and travelling in a caravan.”
ChatGPT
Products AI names
The specific Sunday Afternoons items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Sunday Afternoons.
How to read this
Bar is how often that brand is recommended in the same answer as Sunday Afternoons, relative to the rest.
Slingso Managed Outcomes
How would Sunday Afternoons grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Sunday Afternoons.