AI Shelf Index · 2026 holiday shopping season
Tilley AI shopping shelf share
🏃 Fitness & Outdoor · 🇦🇺 AU · updated 12 Oct 2026
Standing
#167
Fitness & Outdoor · AU
Shelf-share
0.1%
of AU answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
HOKA
6.2%
Asics
5.9%
LSKD
4.3%
Everfit
3.8%
Brooks
3.7%
Coleman
3.5%
Tilley
0.1%
The shoppers Tilley wins
The same answers, sliced by the shopper the question implies — where Tilley ranks best.
Where Tilley wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
—
not surfaced
Validation
#153
0.0%
Purchase
#24
1.1%
Where the engines differ
What AI says about Tilley
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed premium
100% premium
“Tilley Australia currently lists it at $118 AUD.”
ChatGPT
“(Tilley Australia) - Outdoor Research Sunbriolet — a good option if you want a conventional wide-brim hiking hat rather than a neck cape.”
ChatGPT
“Tilley notes that its UPF 50+ fabric blocks 98% of UVA/UVB rays.”
ChatGPT
“(Tilley Australia)”
ChatGPT
Products AI names
The specific Tilley items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Tilley.
How to read this
Bar is how often that brand is recommended in the same answer as Tilley, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Tilley.