AI Shelf Index · 2026 holiday shopping season
Sukin AI shopping shelf share
🧴 Skincare · 🇦🇺 AU · updated 12 Oct 2026
Standing
#116
Skincare · AU
Shelf-share
0.0%
of AU answers
Sentiment
80%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
La Roche-Posay
14.5%
Cancer Council
13.5%
Beauty of Joseon
6.3%
Hamilton
5.7%
Ultra Violette
4.7%
CeraVe
4.0%
The shoppers Sukin wins
The same answers, sliced by the shopper the question implies — where Sukin ranks best.
Where Sukin wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#78
0.0%
Research
#38
0.3%
Comparison
#36
0.3%
Validation
—
not surfaced
Purchase
#40
0.4%
Where the engines differ
What AI says about Sukin
Observed from the answers themselves — not a score.
Sentiment
80% positive · no negative mentions
Price framing
framed budget
90% budget, 10% premium
“(ShopBack) - Sukin — affordable, widely available and geared toward simple, natural-leaning skincare.”
ChatGPT
“Sukin — best budget option 7.”
ChatGPT
“| | Sukin | Budget / Drugstore (< $20) | Natural, cruelty-free, vegan everyday basics derived from mainstream botanical extracts.”
Google AI Mode
“(Jurlique Australia) Sukin occupies the affordable end of the Australian market.”
ChatGPT
Products AI names
The specific Sukin items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Sukin.
How to read this
Bar is how often that brand is recommended in the same answer as Sukin, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Sukin.