AI Shelf Index · 2026 holiday shopping season
Smith + Nobel AI shopping shelf share
🍳 Kitchen · 🇦🇺 AU · updated 12 Oct 2026
Standing
#24
Kitchen · AU
Shelf-share
0.6%
of AU answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the kitchen shelf
Breville
18.7%
Ninja
18.3%
Philips
8.7%
Anko
5.1%
De'Longhi
3.7%
Weber
3.5%
Smith + Nobel
0.6%
The shoppers Smith + Nobel wins
The same answers, sliced by the shopper the question implies — where Smith + Nobel ranks best.
Where Smith + Nobel wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#31
0.4%
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
#12
1.6%
Where the engines differ
What AI says about Smith + Nobel
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
100% budget
“Smith + Nobel 8L Oslo Digital Air Fryer – Available at Harris Scarfe for $89.99 AUD (marked down from $229.99 AUD).”
Google AI Mode
Products AI names
The specific Smith + Nobel items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Smith + Nobel.
How to read this
Bar is how often that brand is recommended in the same answer as Smith + Nobel, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Smith + Nobel.