AI Shelf Index · 2026 holiday shopping season
MegaFood AI shopping shelf share
💊 Supplements · 🇺🇸 US · updated 12 Oct 2026
Standing
#32
Supplements · US
Shelf-share
0.5%
of US answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Optimum Nutrition
8.3%
Thorne
6.4%
Nutricost
4.8%
Ritual
3.0%
Nature Made
2.8%
Transparent Labs
2.7%
MegaFood
0.5%
The shoppers MegaFood wins
The same answers, sliced by the shopper the question implies — where MegaFood ranks best.
Where MegaFood wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#11
1.1%
Research
—
not surfaced
Comparison
#22
0.7%
Validation
—
not surfaced
Purchase
—
not surfaced
Where the engines differ
What AI says about MegaFood
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
50% mid, 50% premium
“Recent dietitian reviews consistently highlight Thorne, Nature Made, Ritual, and MegaFood, though different reviewers favor different formulations.”
ChatGPT
“MegaFood +1 To help narrow down the ideal option, could you share: Are you currently experiencing perimenopause symptoms (like hot flashes or sleep issues) or are you post-menopausal ?”
Google AI Mode
Products AI names
The specific MegaFood items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as MegaFood.
How to read this
Bar is how often that brand is recommended in the same answer as MegaFood, relative to the rest.
MegaFood on other shelves
Slingso Managed Outcomes
How would MegaFood grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with MegaFood.