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AI Shelf Index · 2026 holiday shopping season

Rip Curl AI shopping shelf share

🏃 Fitness & Outdoor · 🇦🇺 AU · updated 12 Oct 2026

Standing

#61

Fitness & Outdoor · AU

#39 outside top 40

Shelf-share

0.3%

of AU answers

0.3% 0.3%

Sentiment

100%

positive

No week-to-week change larger than the variation between readings.

Who's on the fitness & outdoor shelf

1 HOKA
6.2%
2 Asics
5.9%
3 LSKD
4.3%
4 Everfit
3.8%
5 Brooks
3.7%
6 Coleman
3.5%
⋯
61 Rip Curl
0.3%

The shoppers Rip Curl wins

The same answers, sliced by the shopper the question implies — where Rip Curl ranks best.

The Summer Outfitter
#12
The Aesthetic Athlete
#101

Where Rip Curl wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#84

0.1%

Research

#21

1.0%

Comparison

—

not surfaced

Validation

#110

0.0%

Purchase

#21

1.3%

Where the engines differ

ChatGPT
0.2%
Google AI Mode
0.8%

What AI says about Rip Curl

Observed from the answers themselves — not a score.

Sentiment

100% positive · no negative mentions

Price framing

framed mid

25% budget, 75% mid

“Current options include Bedhead, Cancer Council and Rip Curl.”

ChatGPT

“| Reddit recommendations support looking at Baku and RAQ for bust support, Seagrass Design for quality and distinctive patterns, and Rip Curl for more active swimming.”

ChatGPT

“Swimwear & Rashies: Bonds , Cotton On Kids , or dedicated surf brands ( Rip Curl , Billabong** ) for UPF50+ ratings.”

Google AI Mode

“For specialized sun-protection swimwear, Staminade/Sun Emporium or surf brands like Rip Curl / Billabong Kids offer chlorine-resistant, tight-knit options that survive daily beach trips.”

Google AI Mode

Products AI names

The specific Rip Curl items the engines put in front of AU shoppers.

  • Girls Classic LS Lycra Rash Guard 0.1%
  • Costa Del Sol Long Sleeve Rash Vest Kids 0.0%
  • Icons UV Brushed Long Sleeve Rash Vest 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Rip Curl.

Billabong

Cotton On Kids

Dometic

Speedo

Bonds

Zempire

Coleman

YETI

How to read this

Bar is how often that brand is recommended in the same answer as Rip Curl, relative to the rest.

Slingso Managed Outcomes

How would Rip Curl grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Rip Curl.