AI Shelf Index · 2026 holiday shopping season
Bonds AI shopping shelf share
🏃 Fitness & Outdoor · 🇦🇺 AU · updated 12 Oct 2026
Standing
#63
Fitness & Outdoor · AU
Shelf-share
0.3%
of AU answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
HOKA
6.2%
Asics
5.9%
LSKD
4.3%
Everfit
3.8%
Brooks
3.7%
Coleman
3.5%
Bonds
0.3%
The shoppers Bonds wins
The same answers, sliced by the shopper the question implies — where Bonds ranks best.
Where Bonds wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#26
1.1%
Research
—
not surfaced
Comparison
—
not surfaced
Validation
#57
0.4%
Purchase
#39
0.7%
Where the engines differ
What AI says about Bonds
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
80% budget, 20% mid
“Put brands like Bonds , Seafolly Kids , or Cancer Council (great UPF 50+ ratings) on your watchlists.”
Google AI Mode
“(One Fine Baby) | | Bonds | Good-value everyday swimmers | Easy to find, often discounted, and good for kids who grow quickly.”
ChatGPT
“A recent 2026 Australian roundup highlights Tribe Tropical, TicTasTogs, Cheeky Chickadee, Speedo, Bonds, Zoggs, Sandy Feet and Cotton On Kids among the notable options.”
ChatGPT
“Bonds & Seed Heritage:** Excellent UPF50+ long-sleeve rashies and boardies that hold their shape through chlorine and saltwater.”
Google AI Mode
Products AI names
The specific Bonds items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Bonds.
How to read this
Bar is how often that brand is recommended in the same answer as Bonds, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Bonds.