AI Shelf Index · 2026 holiday shopping season
YETI AI shopping shelf share
🏃 Fitness & Outdoor · 🇦🇺 AU · updated 12 Oct 2026
Standing
#12
Fitness & Outdoor · AU
Shelf-share
1.5%
of AU answers
Sentiment
52%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
HOKA
6.2%
Asics
5.9%
LSKD
4.3%
Everfit
3.8%
Brooks
3.7%
Coleman
3.5%
YETI
1.5%
The shoppers YETI wins
The same answers, sliced by the shopper the question implies — where YETI ranks best.
Where YETI wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#6
3.1%
Comparison
#9
2.8%
Validation
#33
0.8%
Purchase
#35
0.7%
Where the engines differ
What AI says about YETI
Observed from the answers themselves — not a score.
Sentiment
52% positive · no negative mentions
Price framing
framed premium
100% premium
“Yeti Tundra (or Tundra Haul Wheeled) The Vibe: The undisputed king of indestructible build quality—and price.”
Google AI Mode
“Techni Ice Signature Series The Vibe: Extreme ice retention that rivals Yeti at a fraction of the cost.”
Google AI Mode
“Yeti Tundra Haul : Best for Ease of Movement: Yeti Tundra Haul** if you have the budget and want wheels, though dragging a heavy box through soft coastal sand is still a workout.”
Google AI Mode
“(Engel Australia) - YETI Tundra 45: excellent insulation, but expensive; YETI itself cautions that real-world ice life varies considerably.”
ChatGPT
Products AI names
The specific YETI items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as YETI.
How to read this
Bar is how often that brand is recommended in the same answer as YETI, relative to the rest.
Slingso Managed Outcomes
How would YETI grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with YETI.