AI Shelf Index · 2026 holiday shopping season
Purelyte AI shopping shelf share
💊 Supplements · 🇦🇺 AU · updated 12 Oct 2026
Standing
#62
Supplements · AU
Shelf-share
0.2%
of AU answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Bulk Nutrients
17.7%
Swisse
9.2%
Blackmores
7.6%
Nutra Organics
5.6%
Musashi
3.3%
True Protein
2.7%
The shoppers Purelyte wins
The same answers, sliced by the shopper the question implies — where Purelyte ranks best.
Where Purelyte wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
#28
0.6%
Where the engines differ
What AI says about Purelyte
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
“Purelyte — best for people who sweat heavily Why I'd consider it:** A sugar-free electrolyte powder from an Australian-owned and operated company.”
ChatGPT
“Purelyte Electrolytes Australian-owned brand Advertises zero sugar and no maltodextrin, with its Lemon Lime, Raspberry and Blackcurrant flavours described as batch-tested.”
ChatGPT
“<Link url="https://www.purelyte.com.au/" title="Shop Purelyte"/> 4.”
ChatGPT
“Gym sessions, hot weather or lots of sweating: I'd compare Sodii with Purelyte and choose based on sodium per serve, taste and cost.”
ChatGPT
Products AI names
The specific Purelyte items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Purelyte.
How to read this
Bar is how often that brand is recommended in the same answer as Purelyte, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Purelyte.