AI Shelf Index · 2026 holiday shopping season
LMNT AI shopping shelf share
💊 Supplements · 🇦🇺 AU · updated 12 Oct 2026
Standing
#75
Supplements · AU
Shelf-share
0.1%
of AU answers
Sentiment
50%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Bulk Nutrients
17.7%
Swisse
9.2%
Blackmores
7.6%
Nutra Organics
5.6%
Musashi
3.3%
True Protein
2.7%
The shoppers LMNT wins
The same answers, sliced by the shopper the question implies — where LMNT ranks best.
Where LMNT wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
#22
0.8%
Where the engines differ
What AI says about LMNT
Observed from the answers themselves — not a score.
Sentiment
50% positive · no negative mentions
Price framing
framed premium
25% budget, 25% mid, 50% premium
“My shortlist [Sodii Hydration – Everyday Hydration Salts]() $64.90 [Bulk Nutrients Hydration Salts]() $37.00 [True Protein Electrolyte]() $45.00 [LMNT Sample Pack]() $0.01 - 🥇 Sodii — my first look for you.”
ChatGPT
“LMNT — excellent if you specifically want high sodium, but it's imported rather than Australian-made.”
ChatGPT
“LMNT — best-known high-sodium alternative Why I'd consider it:** A popular sugar-free electrolyte mix with straightforward mineral dosing.”
ChatGPT
“LMNT Zero Sugar Electrolytes Imported · premium-priced A popular high-sodium option with about 1,000 mg sodium per sachet and zero sugar.”
ChatGPT
Products AI names
The specific LMNT items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as LMNT.
How to read this
Bar is how often that brand is recommended in the same answer as LMNT, relative to the rest.
LMNT on other shelves
Slingso Managed Outcomes
How would LMNT grow its revenue from the AI Shopping Channel?
Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →
Prefer email? Send a note.
Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with LMNT.