AI Shelf Index · 2026 holiday shopping season
Plus-Plus AI shopping shelf share
🧸 Toys · 🇬🇧 UK · updated 12 Oct 2026
Standing
#35
Toys · UK
Shelf-share
0.5%
of UK answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
17.3%
Connetix Tiles
10.7%
POP MART
6.9%
Magna-Tiles
5.5%
Yoto
5.5%
Tonies
5.3%
The shoppers Plus-Plus wins
The same answers, sliced by the shopper the question implies — where Plus-Plus ranks best.
Where Plus-Plus wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#44
0.4%
Comparison
#11
1.7%
Validation
#70
0.1%
Purchase
—
not surfaced
Where the engines differ
What AI says about Plus-Plus
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
100% mid
“Plus-Plus Learn to Build Space Superset — £49.99 [Plus-Plus Space Discovery Set]() £49.99* This is another John Lewis 2026 Top 10 toy.”
ChatGPT
“A proper creative/building set** Plus-Plus, LEGO, Connetix or a good craft/model-making kit is my preference for a child who “has everything”.”
ChatGPT
“A “big build” present Connetix Ball Run, LEGO, or Plus-Plus. They get something substantial, but it's an activity rather than clutter.”
ChatGPT
“Plus-Plus Learn To Build Space Superset — creative building with a space theme.”
ChatGPT
Products AI names
The specific Plus-Plus items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Plus-Plus.
How to read this
Bar is how often that brand is recommended in the same answer as Plus-Plus, relative to the rest.
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Plus-Plus.