AI Shelf Index · 2026 holiday shopping season
Marvin's Magic AI shopping shelf share
🧸 Toys · 🇬🇧 UK · updated 12 Oct 2026
Standing
#37
Toys · UK
Shelf-share
0.4%
of UK answers
Sentiment
90%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
17.3%
Connetix Tiles
10.7%
POP MART
6.9%
Magna-Tiles
5.5%
Yoto
5.5%
Tonies
5.3%
Marvin's Magic
0.4%
The shoppers Marvin's Magic wins
The same answers, sliced by the shopper the question implies — where Marvin's Magic ranks best.
Where Marvin's Magic wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#26
0.9%
Comparison
—
not surfaced
Validation
#69
0.1%
Purchase
#49
0.2%
Where the engines differ
What AI says about Marvin's Magic
Observed from the answers themselves — not a score.
Sentiment
90% positive · no negative mentions
Price framing
framed mid
100% mid
“Marvin's Magic Treasured Tricks — around £35–40 [Marvin's Magic Treasured Tricks]() £34.99* John Lewis has specifically selected this for its 2026 Top 10, suitable from 6+.”
ChatGPT
“Marvin's Magic Treasured Tricks Wooden Set — £39.99 and on John Lewis's official 2026 Top 10.”
ChatGPT
“(Which?) 🪄 Marvin's Magic John Lewis has put Marvin's Magic Treasured Tricks Wooden Set (£39.99) in its official 2026 Top Ten.”
ChatGPT
“A “Christmas Day entertainment” present Marvin's Magic or a great family game.”
ChatGPT
Products AI names
The specific Marvin's Magic items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Marvin's Magic.
How to read this
Bar is how often that brand is recommended in the same answer as Marvin's Magic, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Marvin's Magic.