AI Shelf Index · 2026 holiday shopping season
Playmags AI shopping shelf share
🧸 Toys · 🇬🇧 UK · updated 12 Oct 2026
Standing
#52
Toys · UK
Shelf-share
0.3%
of UK answers
Sentiment
88%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
17.3%
Connetix Tiles
10.7%
POP MART
6.9%
Magna-Tiles
5.5%
Yoto
5.5%
Tonies
5.3%
Playmags
0.3%
The shoppers Playmags wins
The same answers, sliced by the shopper the question implies — where Playmags ranks best.
Where Playmags wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#21
1.2%
Comparison
#46
0.2%
Validation
—
not surfaced
Purchase
—
not surfaced
Where the engines differ
What AI says about Playmags
Observed from the answers themselves — not a score.
Sentiment
88% positive · no negative mentions
Price framing
framed budget
80% budget, 20% mid
“(De Gele Flamingo) - Playmags: Generally compatible with the standard magnetic-tile format.”
ChatGPT
“| Tips to Ensure Safe Delivery and Zero Duds Stick to Modular Add-Ons:** If buying magnetic tiles or LEGO, stick to standard universal brands ( Playmags or official LEGO ) so they can mix with pieces the kids may alre...”
Google AI Mode
“PicassoTiles & Playmags:** Highly popular, budget-friendly alternatives widely available in the UK.”
Google AI Mode
“Facebook · Edinburgh for Under Fives +1 PicassoTiles & Playmags:** Budget-friendly alternatives widely available in the UK.”
Google AI Mode
Products AI names
The specific Playmags items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Playmags.
How to read this
Bar is how often that brand is recommended in the same answer as Playmags, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Playmags.