AI Shelf Index · 2026 holiday shopping season
Pipa AI shopping shelf share
🧴 Skincare · 🇨🇦 CA · updated 12 Oct 2026
Standing
#25
Skincare · CA
Shelf-share
0.7%
of CA answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
Marcelle
10.3%
COSRX
9.0%
CeraVe
8.6%
La Roche-Posay
5.8%
Beauty of Joseon
5.4%
The Ordinary
5.1%
The shoppers Pipa wins
The same answers, sliced by the shopper the question implies — where Pipa ranks best.
Where Pipa wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#20
1.2%
Research
—
not surfaced
Comparison
#19
1.2%
Validation
—
not surfaced
Purchase
#35
0.7%
Where the engines differ
What AI says about Pipa
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
40% budget, 60% mid
“Pipa is not Canadian—it is made in the U.S.—but it is specifically formulated for ages 8–13, and its core products are fragrance-free and tested for sensitive skin.”
ChatGPT
“(Pipa Skin Care) Its Start Young Bundle is currently positioned as its introductory three-step routine, and the company offers several gift sets.”
ChatGPT
“(Pipa Skin Care) What I'd actually buy for the three of you For your 10-year-old: A very simple cleanser + fragrance-free moisturizer + SPF 30+.”
ChatGPT
“Pipa Start Young Bundle Tween-focused $34.97 sale listing Brand website · Canadian purchase option Designed specifically for ages 8–13.”
ChatGPT
Products AI names
The specific Pipa items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Pipa.
Ivy Bloom
How to read this
Bar is how often that brand is recommended in the same answer as Pipa, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Pipa.