AI Shelf Index · 2026 holiday shopping season
BlackWolf AI shopping shelf share
🏃 Fitness & Outdoor · 🇦🇺 AU · updated 12 Oct 2026
Standing
#137
Fitness & Outdoor · AU
Shelf-share
0.1%
of AU answers
Sentiment
78%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
HOKA
6.2%
Asics
5.9%
LSKD
4.3%
Everfit
3.8%
Brooks
3.7%
Coleman
3.5%
BlackWolf
0.1%
The shoppers BlackWolf wins
The same answers, sliced by the shopper the question implies — where BlackWolf ranks best.
Where BlackWolf wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
#37
0.7%
Validation
#38
0.7%
Purchase
#20
1.3%
Where the engines differ
What AI says about BlackWolf
Observed from the answers themselves — not a score.
Sentiment
78% positive · no negative mentions
Price framing
framed premium
25% mid, 75% premium
“🏕️ Best premium/tough option: BlackWolf Turbo Lite 240 If you expect to camp regularly for years, I'd step up to the [BlackWolf Turbo Lite Tent]().”
ChatGPT
“BlackWolf currently lists the 240 at $849.99, although it's showing out of stock on its own site; the model is around $1,000 at Tentworld.”
ChatGPT
“🏕️ BlackWolf Turbo Lite 240 — spend the extra if you're going to camp frequently and want something more substantial.”
ChatGPT
“What I'd buy for your use BlackWolf Turbo Lite 300 is the one I'd put on your sale-watch list.”
ChatGPT
Products AI names
The specific BlackWolf items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as BlackWolf.
How to read this
Bar is how often that brand is recommended in the same answer as BlackWolf, relative to the rest.
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with BlackWolf.