AI Shelf Index · 2026 holiday shopping season
Outward Hound AI shopping shelf share
🐾 Pet Supplies · 🇺🇸 US · updated 12 Oct 2026
Standing
#27
Pet Supplies · US
Shelf-share
0.5%
of US answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Purina
18.4%
Hill's
7.5%
The Farmer's Dog
7.2%
Litter-Robot
5.3%
KONG
4.8%
Ollie
4.0%
The shoppers Outward Hound wins
The same answers, sliced by the shopper the question implies — where Outward Hound ranks best.
Where Outward Hound wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
—
not surfaced
Validation
#40
0.2%
Purchase
#23
1.0%
Where the engines differ
What AI says about Outward Hound
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
100% mid
“Major Retailer Events (Chewy, Petco, Amazon)** : Expect upcoming rollouts featuring up to 50%–60% off select pet beds, automated tech (like Litter-Robot bundles), toys from brands like Outward Hound, and bulk pet food...”
Google AI Mode
“Amazon: Up to 45% off select Amazon-brand pet supplies and deep discounts on popular interactive toys and slow-feeder bowls (such as Outward Hound).”
Google AI Mode
“Outward Hound Puppy Smart Puzzle $17.99 Chewy listing Best for mental stimulation and teaching her to work for food.”
ChatGPT
Products AI names
The specific Outward Hound items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Outward Hound.
How to read this
Bar is how often that brand is recommended in the same answer as Outward Hound, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Outward Hound.