AI Shelf Index · 2026 holiday shopping season
BarkBox AI shopping shelf share
🐾 Pet Supplies · 🇺🇸 US · updated 12 Oct 2026
Standing
#28
Pet Supplies · US
Shelf-share
0.5%
of US answers
Sentiment
67%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Purina
18.4%
Hill's
7.5%
The Farmer's Dog
7.2%
Litter-Robot
5.3%
KONG
4.8%
Ollie
4.0%
BarkBox
0.5%
The shoppers BarkBox wins
The same answers, sliced by the shopper the question implies — where BarkBox ranks best.
Where BarkBox wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
#16
1.3%
Where the engines differ
What AI says about BarkBox
Observed from the answers themselves — not a score.
Sentiment
67% positive · no negative mentions
Price framing
framed premium
100% premium
“For the advent calendar specifically, BarkBox's 2026 Howly Jowly Holidays is an interesting option because it mixes 8 plush toys + 16 treats across 24 days, rather than being 24 consecutive food treats.”
ChatGPT
Products AI names
The specific BarkBox items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as BarkBox.
How to read this
Bar is how often that brand is recommended in the same answer as BarkBox, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with BarkBox.