AI Shelf Index · 2026 holiday shopping season
Frisco AI shopping shelf share
🐾 Pet Supplies · 🇺🇸 US · updated 12 Oct 2026
Standing
#48
Pet Supplies · US
Shelf-share
0.2%
of US answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Purina
18.4%
Hill's
7.5%
The Farmer's Dog
7.2%
Litter-Robot
5.3%
KONG
4.8%
Ollie
4.0%
Frisco
0.2%
The shoppers Frisco wins
The same answers, sliced by the shopper the question implies — where Frisco ranks best.
Where Frisco wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#32
0.1%
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
#20
1.0%
Where the engines differ
What AI says about Frisco
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
67% budget, 33% mid
“Cozy Winter Wear: A festive pullover like the Frisco Nordic Fair Isle Dog Hooded Sweater on Chewy makes for amazing holiday photo ops.”
Google AI Mode
“Frisco Holiday Advent Calendar Best for a dog who loves toys $24.99 A 12-day calendar featuring small-dog toys, including some with squeakers.”
ChatGPT
“Try clumping grass litter (like Frisco Grass Litter ) or high-grade non-tracking tofu/wood litters.”
Google AI Mode
Products AI names
The specific Frisco items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Frisco.
How to read this
Bar is how often that brand is recommended in the same answer as Frisco, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Frisco.