AI Shelf Index · 2026 holiday shopping season
Outdoor Research AI shopping shelf share
🏃 Fitness & Outdoor · 🇦🇺 AU · updated 12 Oct 2026
Standing
#59
Fitness & Outdoor · AU
Shelf-share
0.4%
of AU answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
HOKA
6.2%
Asics
5.9%
LSKD
4.3%
Everfit
3.8%
Brooks
3.7%
Coleman
3.5%
Outdoor Research
0.4%
The shoppers Outdoor Research wins
The same answers, sliced by the shopper the question implies — where Outdoor Research ranks best.
Where Outdoor Research wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
#17
1.5%
Where the engines differ
What AI says about Outdoor Research
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
100% mid
“(Outdoor Research) - Outdoor Research Sun Runner — a good option if you like the flexibility of a removable neck covering.”
ChatGPT
“(Tilley Australia) - Outdoor Research Sunbriolet — a good option if you want a conventional wide-brim hiking hat rather than a neck cape.”
ChatGPT
“The Outdoor Research Helios Sun Hat is the best overall sun hat for hiking , offering UPF 50+ protection , a foam-stiffened 7cm floating brim, and a moisture-wicking headband suited for harsh Australian conditions.”
Google AI Mode
“Outdoor Research Helios Sun Hat features a 360-degree broad brim with dark fabric underneath to cut down glare, plus a removable chin cord for windy coastal or outback tracks.”
Google AI Mode
Products AI names
The specific Outdoor Research items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Outdoor Research.
How to read this
Bar is how often that brand is recommended in the same answer as Outdoor Research, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Outdoor Research.