AI Shelf Index · 2026 holiday shopping season
Orijen AI shopping shelf share
🐾 Pet Supplies · 🇺🇸 US · updated 12 Oct 2026
Standing
#66
Pet Supplies · US
Shelf-share
0.1%
of US answers
Sentiment
80%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Purina
18.4%
Hill's
7.5%
The Farmer's Dog
7.2%
Litter-Robot
5.3%
KONG
4.8%
Ollie
4.0%
Orijen
0.1%
The shoppers Orijen wins
The same answers, sliced by the shopper the question implies — where Orijen ranks best.
Where Orijen wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#50
0.1%
Research
—
not surfaced
Comparison
#42
0.2%
Validation
#45
0.1%
Purchase
—
not surfaced
Where the engines differ
What AI says about Orijen
Observed from the answers themselves — not a score.
Sentiment
80% positive · 20% negative
Price framing
framed premium
100% premium
“Orijen** : Features exceptionally high inclusion rates of whole, fresh animal ingredients (often up to 85%).”
Google AI Mode
“Orijen & Acana: Mentioned frequently for high-protein dry formulations Orijen Regional Red Dry Cat Food , though commenters will often warn that they are extremely calorie-dense and expensive.”
Google AI Mode
“Best high-protein option Orijen - Among the most meat-heavy mainstream kibbles, but not ideal for every dog.”
ChatGPT
“Orijen — good for active dogs that thrive on richer food 5.”
ChatGPT
Products AI names
The specific Orijen items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Orijen.
How to read this
Bar is how often that brand is recommended in the same answer as Orijen, relative to the rest.
Orijen on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Orijen.