AI Shelf Index · 2026 holiday shopping season
Weruva AI shopping shelf share
🐾 Pet Supplies · 🇺🇸 US · updated 12 Oct 2026
Standing
#65
Pet Supplies · US
Shelf-share
0.1%
of US answers
Sentiment
91%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Purina
18.4%
Hill's
7.5%
The Farmer's Dog
7.2%
Litter-Robot
5.3%
KONG
4.8%
Ollie
4.0%
Weruva
0.1%
The shoppers Weruva wins
The same answers, sliced by the shopper the question implies — where Weruva ranks best.
Where Weruva wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#32
0.2%
Research
—
not surfaced
Comparison
—
not surfaced
Validation
#18
0.6%
Purchase
#104
0.1%
Where the engines differ
What AI says about Weruva
Observed from the answers themselves — not a score.
Sentiment
91% positive · no negative mentions
Price framing
framed premium
14% mid, 86% premium
“High-meat, grain-free wet foods like Weruva Truluxe or Tiki Cat Luau provide high moisture content.”
Google AI Mode
“YouTube +2 Weruva Best For: Hydration-focused wet food diets.”
Google AI Mode
“(Reddit) - Weruva — a very common higher-end wet-food recommendation, with lots of texture/flavor options.”
ChatGPT
“Over-the-Counter Options:** Look for commercial wet pates or gravies labeled for urinary tract health or general tract support (such as Purina Pro Plan Indoor Care or brands known for high moisture content like Weruva...”
Google AI Mode
Products AI names
The specific Weruva items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Weruva.
How to read this
Bar is how often that brand is recommended in the same answer as Weruva, relative to the rest.
Slingso Managed Outcomes
How would Weruva grow its revenue from the AI Shopping Channel?
Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →
Prefer email? Send a note.
Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Weruva.