AI Shelf Index · 2026 holiday shopping season
Ascent AI shopping shelf share
💊 Supplements · 🇺🇸 US · updated 12 Oct 2026
Standing
#45
Supplements · US
Shelf-share
0.2%
of US answers
Sentiment
60%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Optimum Nutrition
8.3%
Thorne
6.4%
Nutricost
4.8%
Ritual
3.0%
Nature Made
2.8%
Transparent Labs
2.7%
Ascent
0.2%
The shoppers Ascent wins
The same answers, sliced by the shopper the question implies — where Ascent ranks best.
Where Ascent wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#23
0.5%
Research
—
not surfaced
Comparison
—
not surfaced
Validation
#17
0.9%
Purchase
#34
0.3%
Where the engines differ
What AI says about Ascent
Observed from the answers themselves — not a score.
Sentiment
60% positive · no negative mentions
Price framing
framed mid
33% budget, 67% mid
“Ascent Native Fuel Whey What to know * It's another whey protein option worth comparing.”
ChatGPT
“Check Ascent How to choose the right powder 1.”
ChatGPT
“Ascent 100% Whey** — another option to compare for protein content and testing.”
ChatGPT
“Ascent Native Fuel Whey Protein — about $23.79** clearance listing at Target.”
ChatGPT
Products AI names
The specific Ascent items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Ascent.
How to read this
Bar is how often that brand is recommended in the same answer as Ascent, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Ascent.