AI Shelf Index · 2026 holiday shopping season
FullWell AI shopping shelf share
💊 Supplements · 🇺🇸 US · updated 12 Oct 2026
Standing
#30
Supplements · US
Shelf-share
0.5%
of US answers
Sentiment
71%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Optimum Nutrition
8.3%
Thorne
6.4%
Nutricost
4.8%
Ritual
3.0%
Nature Made
2.8%
Transparent Labs
2.7%
FullWell
0.5%
The shoppers FullWell wins
The same answers, sliced by the shopper the question implies — where FullWell ranks best.
Where FullWell wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
#6
2.6%
Validation
—
not surfaced
Purchase
—
not surfaced
Where the engines differ
What AI says about FullWell
Observed from the answers themselves — not a score.
Sentiment
71% positive · no negative mentions
Price framing
framed premium
33% mid, 67% premium
“(Needed) FullWell: The most "nutrition-first" formula of these four.”
ChatGPT
“(FullWell) Thorne: The standout is 45 mg iron, plus 110 mg choline and 150 mcg iodine.”
ChatGPT
“FullWell Women's Prenatal Multivitamin The Vibe:** Comprehensively formulated by a dietitian with fertility and high-nutrient repletion in mind.”
Google AI Mode
“(Office of Dietary Supplements) That's why I like FullWell's formulation on paper: 300 mg choline.”
ChatGPT
Products AI names
The specific FullWell items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as FullWell.
How to read this
Bar is how often that brand is recommended in the same answer as FullWell, relative to the rest.
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with FullWell.