AI Shelf Index · 2026 holiday shopping season
Lowa AI shopping shelf share
🏃 Fitness & Outdoor · 🇨🇦 CA · updated 12 Oct 2026
Standing
#64
Fitness & Outdoor · CA
Shelf-share
0.2%
of CA answers
Sentiment
75%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Lululemon
11.9%
HOKA
5.9%
NordicTrack
4.8%
Asics
4.3%
UREVO
3.5%
Brooks
3.4%
Lowa
0.2%
The shoppers Lowa wins
The same answers, sliced by the shopper the question implies — where Lowa ranks best.
Where Lowa wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
#26
0.9%
Validation
#48
0.4%
Purchase
#38
0.4%
Where the engines differ
What AI says about Lowa
Observed from the answers themselves — not a score.
Sentiment
75% positive · no negative mentions
Price framing
framed premium
100% premium
“Lowa Renegade Evo Ice GTX [Lowa Renegade Evo Ice 2 GTX Winter Boots Women's]() $399.99* A more hiking-oriented choice.”
ChatGPT
“LOWA Renegade Evo Ice 2 GTX — best overall walking/ice combination.”
ChatGPT
“Look at brands like Lowa (e.g., Lowa Renegade Ice GTX ), Merrell , or Columbia with Arctic Grip soles.”
Google AI Mode
Products AI names
The specific Lowa items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Lowa.
How to read this
Bar is how often that brand is recommended in the same answer as Lowa, relative to the rest.
Lowa on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Lowa.