AI Shelf Index · 2026 holiday shopping season
Liz Earle AI shopping shelf share
🧴 Skincare · 🇬🇧 UK · updated 12 Oct 2026
Standing
#55
Skincare · UK
Shelf-share
0.1%
of UK answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
La Roche-Posay
12.9%
CeraVe
10.2%
COSRX
4.3%
Avène
4.1%
The Ordinary
3.5%
Beauty of Joseon
3.4%
Liz Earle
0.1%
The shoppers Liz Earle wins
The same answers, sliced by the shopper the question implies — where Liz Earle ranks best.
Where Liz Earle wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#25
0.6%
Research
#29
0.1%
Comparison
#27
0.5%
Validation
—
not surfaced
Purchase
#23
0.8%
Where the engines differ
What AI says about Liz Earle
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed premium
17% budget, 17% mid, 67% premium
“(American Academy of Dermatology) 🎄 For your mum Liz Earle is particularly gift-friendly if she likes a traditional, pampering skincare routine.”
ChatGPT
“(Liz Earle) ✨ For you This is where I'd use Black Friday to get a genuinely useful upgrade rather than a novelty set.”
ChatGPT
“[Liz Earle Skincare Routine]() £53.00 If you like Liz Earle, its current Skincare Routine is £60 (previously £100), while its Hydration Boosting Routine is £45.”
ChatGPT
“(Liz Earle) Or, if you want a more straightforward, barrier-focused routine, CeraVe currently has some good-value bundles at Boots.”
ChatGPT
Products AI names
The specific Liz Earle items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Liz Earle.
How to read this
Bar is how often that brand is recommended in the same answer as Liz Earle, relative to the rest.
Slingso Managed Outcomes
How would Liz Earle grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Liz Earle.