AI Shelf Index · 2026 holiday shopping season
Jellycat AI shopping shelf share
🧸 Toys · 🇬🇧 UK · updated 12 Oct 2026
Standing
#8
▲43 placesToys · UK
Shelf-share
1.5%
▲1.2of UK answers
Sentiment
100%
positive
Who's on the toys shelf
LEGO
17.3%
Connetix Tiles
10.7%
POP MART
6.9%
Magna-Tiles
5.5%
Yoto
5.5%
Tonies
5.3%
Jellycat
1.5%
The shoppers Jellycat wins
The same answers, sliced by the shopper the question implies — where Jellycat ranks best.
Where Jellycat wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#43
0.4%
Research
#24
1.0%
Comparison
#24
0.6%
Validation
#12
2.0%
Purchase
#26
0.5%
Where the engines differ
What AI says about Jellycat
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
67% mid, 33% premium
“(LEGO) - Jellycat soft toys – often popular Christmas gifts and can appear in retailer promotions.”
ChatGPT
“Jellycat Amuseables or Bag Charms:** 12-year-olds are obsessed with clipping quirky, ultra-soft Jellycat Bag Charms (like amuseable coffee cups, fruit, or little animals) onto their school backpacks.”
Google AI Mode
“A cuddly/collectable toy only if it matches their current obsession (for example Stitch or Jellycat).”
ChatGPT
“⭐ bunny, bear or character Best “open the wrapping and cuddle immediately” gift A Jellycat is one of the safer plush choices because many children keep them as comfort toys rather than losing interest after a week.”
ChatGPT
Products AI names
The specific Jellycat items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Jellycat.
How to read this
Bar is how often that brand is recommended in the same answer as Jellycat, relative to the rest.
Jellycat on other shelves
Slingso Managed Outcomes
How would Jellycat grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Jellycat.