AI Shelf Index · 2026 holiday shopping season
Paw Patrol AI shopping shelf share
🧸 Toys · 🇬🇧 UK · updated 12 Oct 2026
Standing
#103
Toys · UK
Shelf-share
0.1%
of UK answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
17.3%
Connetix Tiles
10.7%
POP MART
6.9%
Magna-Tiles
5.5%
Yoto
5.5%
Tonies
5.3%
The shoppers Paw Patrol wins
The same answers, sliced by the shopper the question implies — where Paw Patrol ranks best.
Where Paw Patrol wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#29
0.8%
Comparison
#61
0.1%
Validation
#84
0.1%
Purchase
#75
0.1%
Where the engines differ
What AI says about Paw Patrol
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
100% budget
“Imaginative Play Sets: Classic roleplay items—like compact wooden play kitchens or durable vehicle haulers (e.g., PAW Patrol** themed sets)—hold attention far longer than generic plastic trinkets.”
Google AI Mode
“Paw Patrol — particularly vehicles/playsets.”
ChatGPT
“Argos is specifically predicting Paw Patrol, Peppa Pig and interactive animal toys for preschoolers, while Toy Fair says sensory play, small-world play and licensed characters remain major 2026 trends.”
ChatGPT
“(Mumsnet) John Lewis currently has Toniebox 2 sets and a large range of characters, including Bluey, Peppa Pig, PAW Patrol, Disney and Julia Donaldson.”
ChatGPT
Products AI names
The specific Paw Patrol items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Paw Patrol.
How to read this
Bar is how often that brand is recommended in the same answer as Paw Patrol, relative to the rest.
Paw Patrol on other shelves
Slingso Managed Outcomes
How would Paw Patrol grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Paw Patrol.