AI Shelf Index · 2026 holiday shopping season
DK Active AI shopping shelf share
🏃 Fitness & Outdoor · 🇦🇺 AU · updated 12 Oct 2026
Standing
#64
Fitness & Outdoor · AU
Shelf-share
0.3%
of AU answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
HOKA
6.2%
Asics
5.9%
LSKD
4.3%
Everfit
3.8%
Brooks
3.7%
Coleman
3.5%
DK Active
0.3%
The shoppers DK Active wins
The same answers, sliced by the shopper the question implies — where DK Active ranks best.
Where DK Active wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#62
0.3%
Research
—
not surfaced
Comparison
#57
0.2%
Validation
#65
0.3%
Purchase
#29
0.9%
Where the engines differ
What AI says about DK Active
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
20% budget, 60% mid, 20% premium
“dk active: Vibe: Ethical, functional streetwear meets high-end studio aesthetic.”
Google AI Mode
“dk active The Vibe & Aesthetic: Ethical, understated, and functional Brisbane-made performance wear.”
Google AI Mode
“Black Friday Strategy:** dk active frequently runs aggressive mid-to-high tier sales (often up to 50% off select technical lines), making it a massive value-for-money play ahead of summer.”
Google AI Mode
“Prioritize by function: Grab technical compression (LSKD or dk active) for your heavy gym and HYROX days, and save the aesthetic statement pieces (P.E Nation) or buttery soft fabrics for Pilates and daily wear.”
Google AI Mode
Products AI names
The specific DK Active items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as DK Active.
How to read this
Bar is how often that brand is recommended in the same answer as DK Active, relative to the rest.
Slingso Managed Outcomes
How would DK Active grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with DK Active.