AI Shelf Index · 2026 holiday shopping season
JLL AI shopping shelf share
🏃 Fitness & Outdoor · 🇬🇧 UK · updated 12 Oct 2026
Standing
#33
Fitness & Outdoor · UK
Shelf-share
0.6%
of UK answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Gymshark
5.9%
Sweaty Betty
5.8%
Brooks
5.8%
Adanola
5.5%
HOKA
5.4%
WalkingPad
4.3%
The shoppers JLL wins
The same answers, sliced by the shopper the question implies — where JLL ranks best.
Where JLL wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#35
0.4%
Research
—
not surfaced
Comparison
#21
1.3%
Validation
#36
0.7%
Purchase
—
not surfaced
Where the engines differ
What AI says about JLL
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
75% budget, 25% mid
“JLL IC300 Pro** : Choose this if you want a more intense, road-bike feel rather than a casual upright posture.”
Google AI Mode
“Quick Buying Verdict Choose a Spin-style bike (Schwinn or JLL) if you want high-intensity interval training (HIIT), standing climbs, and immersive app classes.”
Google AI Mode
“JLL IC400 Pro : Choose the JLL IC400 Pro if you want a heavy, gym-quality spin/indoor cycling experience for hard standing-climbs and sweat sessions.”
Google AI Mode
“Brands like Ultrasport or JLL offer reliable, quiet resistance mechanisms with onboard LCD displays tracking time, speed, and calories without locking you into a monthly digital membership.”
Google AI Mode
Products AI names
The specific JLL items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as JLL.
How to read this
Bar is how often that brand is recommended in the same answer as JLL, relative to the rest.
Slingso Managed Outcomes
How would JLL grow its revenue from the AI Shopping Channel?
Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →
Prefer email? Send a note.
Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with JLL.