AI Shelf Index · 2026 holiday shopping season
AG1 AI shopping shelf share
💊 Supplements · 🇬🇧 UK · updated 12 Oct 2026
Standing
#13
Supplements · UK
Shelf-share
0.9%
of UK answers
Sentiment
0%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Myprotein
17.3%
Bulk
11.5%
Vitabiotics
6.6%
The Protein Works
2.8%
Huel
2.3%
Optimum Nutrition
2.0%
AG1
0.9%
The shoppers AG1 wins
The same answers, sliced by the shopper the question implies — where AG1 ranks best.
Where AG1 wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#4
1.6%
Comparison
#10
2.2%
Validation
#7
1.9%
Purchase
—
not surfaced
Where the engines differ
What AI says about AG1
Observed from the answers themselves — not a score.
Sentiment
0% positive · 75% negative
Price framing
framed premium
100% premium
“(The Independent) [Huel Daily Greens]() £2.27 AG1 is the more expensive “all-in-one” approach.”
ChatGPT
“AG1 does have unusually extensive quality-control documentation: it says batches are tested for contaminants and that the product carries Informed Sport and Cologne List certifications.”
ChatGPT
“So I wouldn't automatically buy AG1. For what you've described, I'd lean toward a transparent, reasonably priced greens product and put the saved money into protein/whole-food nutrition.”
ChatGPT
“If you tell me which fertility supplement and collagen you're currently taking, I can compare their ingredient panels against Huel/AG1 and work out whether a greens powder is actually adding anything—or just duplicati...”
ChatGPT
Products AI names
The specific AG1 items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as AG1.
How to read this
Bar is how often that brand is recommended in the same answer as AG1, relative to the rest.
AG1 on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with AG1.