AI Shelf Index · 2026 holiday shopping season
VTech AI shopping shelf share
🧸 Toys · 🇬🇧 UK · updated 12 Oct 2026
Standing
#67
Toys · UK
Shelf-share
0.2%
of UK answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
17.3%
Connetix Tiles
10.7%
POP MART
6.9%
Magna-Tiles
5.5%
Yoto
5.5%
Tonies
5.3%
VTech
0.2%
The shoppers VTech wins
The same answers, sliced by the shopper the question implies — where VTech ranks best.
Where VTech wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#28
0.6%
Research
—
not surfaced
Comparison
#36
0.3%
Validation
#89
0.1%
Purchase
#63
0.1%
Where the engines differ
What AI says about VTech
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
100% mid
“Educational toys – brands like VTech, STEM kits, craft kits and beginner electronics often see price cuts.”
ChatGPT
“VTech Kidizoom PrintCam or Action Cam** : If you want a tech gift that isn't just a mindless tablet, a kid-tough digital camera that prints out instant black-and-white photos to colour in is an absolute massive hit at...”
Google AI Mode
“Tech & Creativity: VTech KidiZoom Duo FX Camera Type: Kid-tough digital dual camera Price: Approx.”
Google AI Mode
“VTech Kidizoom PrintCam** : An absolute crowd-pleaser for 5 to 8-year-olds.”
Google AI Mode
Products AI names
The specific VTech items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as VTech.
How to read this
Bar is how often that brand is recommended in the same answer as VTech, relative to the rest.
VTech on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with VTech.