AI Shelf Index · 2026 holiday shopping season
Villager Puzzles AI shopping shelf share
🧸 Toys · 🇨🇦 CA · updated 12 Oct 2026
Standing
#39
Toys · CA
Shelf-share
0.4%
of CA answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
19.0%
Magna-Tiles
10.6%
POP MART
4.9%
Yoto
3.3%
Tonies
2.5%
Connetix Tiles
2.4%
Villager Puzzles
0.4%
The shoppers Villager Puzzles wins
The same answers, sliced by the shopper the question implies — where Villager Puzzles ranks best.
Where Villager Puzzles wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
—
not surfaced
Validation
#16
1.1%
Purchase
—
not surfaced
Where the engines differ
What AI says about Villager Puzzles
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed premium
50% mid, 50% premium
“Best for beautiful artwork: Villager Puzzles Approx.”
ChatGPT
“Yes — there are encouraging signs that it's an active hobby, not a fading trend. A September 2026 report on Canadian brand Villager Puzzles said the company had sold over 200,000 puzzles and expanded into more than 80...”
ChatGPT
Products AI names
The specific Villager Puzzles items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Villager Puzzles.
How to read this
Bar is how often that brand is recommended in the same answer as Villager Puzzles, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Villager Puzzles.