AI Shelf Index · 2026 holiday shopping season
ThinkFun AI shopping shelf share
🧸 Toys · 🇺🇸 US · updated 12 Oct 2026
Standing
#38
Toys · US
Shelf-share
0.3%
of US answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
16.6%
Magna-Tiles
15.3%
POP MART
8.4%
PicassoTiles
3.8%
Tonies
3.2%
Yoto
3.0%
The shoppers ThinkFun wins
The same answers, sliced by the shopper the question implies — where ThinkFun ranks best.
Where ThinkFun wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#21
0.8%
Comparison
—
not surfaced
Validation
#87
0.1%
Purchase
#34
0.5%
Where the engines differ
What AI says about ThinkFun
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
60% budget, 40% mid
“The ThinkFun Roller Coaster Challenge is about $40 and has kids actually construct working roller coasters from challenge cards.”
ChatGPT
“ThinkFun Roller Coaster Challenge <Link url={turn605976product1.product_page.uri} title="Shop at Target"/> 3.”
ChatGPT
Products AI names
The specific ThinkFun items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as ThinkFun.
How to read this
Bar is how often that brand is recommended in the same answer as ThinkFun, relative to the rest.
ThinkFun on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with ThinkFun.