AI Shelf Index · 2026 holiday shopping season
Squishmallows AI shopping shelf share
🧸 Toys · 🇺🇸 US · updated 12 Oct 2026
Standing
#36
Toys · US
Shelf-share
0.4%
of US answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
16.6%
Magna-Tiles
15.3%
POP MART
8.4%
PicassoTiles
3.8%
Tonies
3.2%
Yoto
3.0%
Squishmallows
0.4%
The shoppers Squishmallows wins
The same answers, sliced by the shopper the question implies — where Squishmallows ranks best.
Where Squishmallows wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#57
0.2%
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
#25
0.7%
Where the engines differ
What AI says about Squishmallows
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
“Squishmallows or Warmies Plush Toys : Soft, weighted or ultra-squishy animals remain top comfort items that kids love to collect in new styles.”
Google AI Mode
“Squishmallows or Sshlumpies Plush : Universally coveted by this age bracket, but look for lesser-seen character variants so they don't double up on ones they already own.”
Google AI Mode
Products AI names
The specific Squishmallows items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Squishmallows.
How to read this
Bar is how often that brand is recommended in the same answer as Squishmallows, relative to the rest.
Squishmallows on other shelves
Slingso Managed Outcomes
How would Squishmallows grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Squishmallows.