AI Shelf Index · 2026 holiday shopping season
Speks AI shopping shelf share
🧸 Toys · 🇦🇺 AU · updated 12 Oct 2026
Standing
#227
Toys · AU
Shelf-share
0.0%
of AU answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
17.1%
Connetix Tiles
5.3%
Magna-Tiles
4.6%
Step2
4.3%
Springfree Trampoline
3.5%
Vuly
3.2%
The shoppers Speks wins
The same answers, sliced by the shopper the question implies — where Speks ranks best.
Where Speks wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#15
1.9%
Research
—
not surfaced
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
—
not surfaced
Where the engines differ
What AI says about Speks
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
100% mid
“Sensory Assist SPEKS Magnetic Magnets:** Consisting of hundreds of tiny, high-powered magnetic spheres, this doubles as a kinetic sculpture desk toy and a heavy-duty tactile fidget.”
Google AI Mode
“SPEKS Probably the closest match to your LEGO/adult building-set side.”
ChatGPT
“SPEKS magnetic set (adult builder brain) 2.”
ChatGPT
“(DIY Party Central) - SPEKS magnetic balls — best if you enjoy building as much as fidgeting.”
ChatGPT
Products AI names
The specific Speks items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Speks.
How to read this
Bar is how often that brand is recommended in the same answer as Speks, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Speks.