AI Shelf Index · 2026 holiday shopping season
Schylling AI shopping shelf share
🧸 Toys · 🇦🇺 AU · updated 12 Oct 2026
Standing
#63
Toys · AU
Shelf-share
0.3%
of AU answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
17.1%
Connetix Tiles
5.3%
Magna-Tiles
4.6%
Step2
4.3%
Springfree Trampoline
3.5%
Vuly
3.2%
The shoppers Schylling wins
The same answers, sliced by the shopper the question implies — where Schylling ranks best.
Where Schylling wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#25
1.0%
Research
—
not surfaced
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
—
not surfaced
Where the engines differ
What AI says about Schylling
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
100% budget
“Best squishy: Schylling NeeDoh Nice Cube Best for: Squeezing while watching TV, gaming, working or relaxing.”
ChatGPT
Products AI names
The specific Schylling items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Schylling.
How to read this
Bar is how often that brand is recommended in the same answer as Schylling, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Schylling.