AI Shelf Index · 2026 holiday shopping season
Smeg AI shopping shelf share
🍳 Kitchen · 🇬🇧 UK · updated 12 Oct 2026
Standing
#45
Kitchen · UK
Shelf-share
0.1%
of UK answers
Sentiment
43%
positive
No week-to-week change larger than the variation between readings.
Who's on the kitchen shelf
Ninja
31.3%
De'Longhi
7.6%
Le Creuset
5.6%
Sage
5.0%
Philips
4.6%
Tower
3.2%
Smeg
0.1%
The shoppers Smeg wins
The same answers, sliced by the shopper the question implies — where Smeg ranks best.
Where Smeg wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#46
0.0%
Research
—
not surfaced
Comparison
#23
0.6%
Validation
#37
0.2%
Purchase
#52
0.1%
Where the engines differ
What AI says about Smeg
Observed from the answers themselves — not a score.
Sentiment
43% positive · 14% negative
Price framing
framed premium
100% premium
“Kettle & Toaster: Dualit (specifically their classic heavy-duty commercial-heritage toasters with repairable elements) paired with a robust dome kettle from Dualit or Smeg / Fellow** for precision temperature control.”
Google AI Mode
“Smeg KLF03 kettle [SMEG Electric Kettle - Retro 50's]() £260.00 Lovely object, stainless-steel body, 1.7L, removable limescale filter and 360° base.”
ChatGPT
“(Smeg) But I wouldn't choose it specifically because you want to buy once.”
ChatGPT
“Smeg makes a very attractive kettle; Dualit makes the more convincing long-term ownership proposition.”
ChatGPT
Products AI names
The specific Smeg items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Smeg.
How to read this
Bar is how often that brand is recommended in the same answer as Smeg, relative to the rest.
Slingso Managed Outcomes
How would Smeg grow its revenue from the AI Shopping Channel?
Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →
Prefer email? Send a note.
Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Smeg.