AI Shelf Index · 2026 holiday shopping season
ProForm AI shopping shelf share
🏃 Fitness & Outdoor · 🇨🇦 CA · updated 12 Oct 2026
Standing
#51
Fitness & Outdoor · CA
Shelf-share
0.3%
of CA answers
Sentiment
50%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Lululemon
11.9%
HOKA
5.9%
NordicTrack
4.8%
Asics
4.3%
UREVO
3.5%
Brooks
3.4%
ProForm
0.3%
The shoppers ProForm wins
The same answers, sliced by the shopper the question implies — where ProForm ranks best.
Where ProForm wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
#25
0.9%
Validation
—
not surfaced
Purchase
—
not surfaced
Where the engines differ
What AI says about ProForm
Observed from the answers themselves — not a score.
Sentiment
50% positive · 25% negative
Price framing
framed budget
50% budget, 50% mid
“Subscriptions:** Major fitness brands (like NordicTrack or ProForm) often push iFit software subscriptions.”
Google AI Mode
“Subscription Risk: Brand-name units (like NordicTrack or ProForm) heavily push iFit subscriptions, though budget compact models do not.”
Google AI Mode
“For spending less: ProForm Carbon TL, after checking its warranty and return policy.”
ChatGPT
Products AI names
The specific ProForm items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as ProForm.
How to read this
Bar is how often that brand is recommended in the same answer as ProForm, relative to the rest.
ProForm on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with ProForm.