AI Shelf Index · 2026 holiday shopping season
BioSteel AI shopping shelf share
💊 Supplements · 🇨🇦 CA · updated 12 Oct 2026
Standing
#34
Supplements · CA
Shelf-share
0.4%
of CA answers
Sentiment
86%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Canadian Protein
9.1%
Jamieson
7.5%
Allmax Nutrition
4.2%
Webber Naturals
3.6%
Organika
3.5%
CanPrev
3.1%
BioSteel
0.4%
The shoppers BioSteel wins
The same answers, sliced by the shopper the question implies — where BioSteel ranks best.
Where BioSteel wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#16
0.8%
Comparison
#65
0.0%
Validation
—
not surfaced
Purchase
#17
1.1%
Where the engines differ
What AI says about BioSteel
Observed from the answers themselves — not a score.
Sentiment
86% positive · no negative mentions
Price framing
framed mid
100% mid
“Maple MC2 * BioSteel Sports Hydration: A proudly Canadian brand well-known for its clean, sugar-free, and NSF Certified for Sport formulas.”
Google AI Mode
“Top Nutrition and Fitness +1 Electrolytes (For Hydration & Fatigue Management): _BioSteel_ (A deeply rooted Canadian brand offering sugar-free hydration mixes, frequently discounted across national retailers).”
Google AI Mode
“They routinely host steep tier-spending or brand-wide discounts on Canadian mainstays like Iron Vegan, Genuine Health, and BioSteel during Black Friday.”
Google AI Mode
“Nuun / BioSteel** : While BioSteel has shifted ownership structures over time, it remains heavily associated with Canadian sports nutrition; however, checking labels for clean mineral profiles is key.”
Google AI Mode
Products AI names
The specific BioSteel items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as BioSteel.
How to read this
Bar is how often that brand is recommended in the same answer as BioSteel, relative to the rest.
BioSteel on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with BioSteel.