AI Shelf Index · 2026 holiday shopping season
Melissa & Doug AI shopping shelf share
🧸 Toys · 🇦🇺 AU · updated 12 Oct 2026
Standing
#44
Toys · AU
Shelf-share
0.4%
of AU answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
17.1%
Connetix Tiles
5.3%
Magna-Tiles
4.6%
Step2
4.3%
Springfree Trampoline
3.5%
Vuly
3.2%
Melissa & Doug
0.4%
The shoppers Melissa & Doug wins
The same answers, sliced by the shopper the question implies — where Melissa & Doug ranks best.
Where Melissa & Doug wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#61
0.3%
Research
#45
0.4%
Comparison
#13
1.0%
Validation
—
not surfaced
Purchase
#57
0.4%
Where the engines differ
What AI says about Melissa & Doug
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
40% budget, 60% mid
“The Verdict:** Melissa & Doug wooden play-food sets are staples in Australian preschools and playrooms.”
Google AI Mode
“Imaginative Role-Play Sets ( Melissa & Doug / Wooden Play Food) Type: Pretend play / Social interaction Best For:** Language development, sharing, and social-emotional growth.”
Google AI Mode
“Imaginative & Pretend Play (Melissa & Doug / Tender Leaf Wooden Sets) Best for: Social-emotional growth, storytelling, and vocabulary development.”
Google AI Mode
“Why it's a top pick:** Premium wooden toy brands like Melissa & Doug and Tender Leaf Toys offer durable play food, kitchen setups, and animal collections.”
Google AI Mode
Products AI names
The specific Melissa & Doug items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Melissa & Doug.
How to read this
Bar is how often that brand is recommended in the same answer as Melissa & Doug, relative to the rest.
Melissa & Doug on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Melissa & Doug.