AI Shelf Index · 2026 holiday shopping season
Indeed Labs AI shopping shelf share
🧴 Skincare · 🇨🇦 CA · updated 12 Oct 2026
Standing
#16
Skincare · CA
Shelf-share
1.4%
of CA answers
Sentiment
86%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
Marcelle
10.3%
COSRX
9.0%
CeraVe
8.6%
La Roche-Posay
5.8%
Beauty of Joseon
5.4%
The Ordinary
5.1%
Indeed Labs
1.4%
The shoppers Indeed Labs wins
The same answers, sliced by the shopper the question implies — where Indeed Labs ranks best.
Where Indeed Labs wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#15
1.7%
Research
#59
0.0%
Comparison
#14
1.5%
Validation
#11
2.3%
Purchase
#21
1.2%
Where the engines differ
What AI says about Indeed Labs
Observed from the answers themselves — not a score.
Sentiment
86% positive · no negative mentions
Price framing
framed budget
70% budget, 30% mid
“Reddit’s Canadian skincare communities repeatedly mention Indeed Labs, Three Ships, Marcelle, Reversa, OMY, Graydon, and Attitude; Three Ships and Indeed Labs in particular come up often.”
ChatGPT
“Indeed Labs _The Vibe:_ A science-first Canadian indie brand famous for honest, clinical formulations that focus strictly on efficacy over fancy packaging.”
Google AI Mode
“Indeed Labs — ⭐ Best mid-range Canadian option.”
ChatGPT
“🇨🇦 Indeed Labs — the Canadian brand I'd investigate most closely Indeed Labs is based in Toronto and describes itself as proudly Canadian.”
ChatGPT
Products AI names
The specific Indeed Labs items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Indeed Labs.
How to read this
Bar is how often that brand is recommended in the same answer as Indeed Labs, relative to the rest.
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Indeed Labs.