AI Shelf Index · 2026 holiday shopping season
OXO AI shopping shelf share
🍳 Kitchen · 🇺🇸 US · updated 12 Oct 2026
Standing
#42
Kitchen · US
Shelf-share
0.2%
of US answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the kitchen shelf
Ninja
15.5%
Breville
11.1%
De'Longhi
6.1%
Cosori
5.1%
Instant Pot
4.4%
Ankarsrum
3.5%
OXO
0.2%
The shoppers OXO wins
The same answers, sliced by the shopper the question implies — where OXO ranks best.
Where OXO wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#28
0.3%
Research
—
not surfaced
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
#32
0.5%
Where the engines differ
What AI says about OXO
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
40% budget, 60% mid
“Pyrex FreshLock / OXO glass storage — immediately useful for a family and fits the move away from plastic.”
ChatGPT
“For Finishing That Unfinished Registry List (Under $ 5 0 Workhorses) OXO Good Grips 3-Piece Stainless Steel Mixing Bowl Set Why it fits: A registry classic that everyday family cooking actually relies on.”
Google AI Mode
“(Gold Tested) - OXO stainless-steel locking tongs — ~$18. Excellent everyday tool for stovetop cooking, roasting, grilling, and the air fryer.”
ChatGPT
“Registry Finishers That Last (Under $50) OXO Good Grips 3-Piece Stainless Steel Mixing Bowl Set** : A wedding/homeowner registry staple that professional kitchens use too.”
Google AI Mode
Products AI names
The specific OXO items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as OXO.
How to read this
Bar is how often that brand is recommended in the same answer as OXO, relative to the rest.
OXO on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with OXO.