AI Shelf Index · 2026 holiday shopping season
bella AI shopping shelf share
🍳 Kitchen · 🇺🇸 US · updated 12 Oct 2026
Standing
#34
Kitchen · US
Shelf-share
0.4%
of US answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the kitchen shelf
Ninja
15.5%
Breville
11.1%
De'Longhi
6.1%
Cosori
5.1%
Instant Pot
4.4%
Ankarsrum
3.5%
bella
0.4%
The shoppers bella wins
The same answers, sliced by the shopper the question implies — where bella ranks best.
Where bella wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#25
0.5%
Research
#17
0.9%
Comparison
#40
0.0%
Validation
—
not surfaced
Purchase
#23
1.1%
Where the engines differ
What AI says about bella
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
86% budget, 14% mid
“One interesting alternative is the bella Slim 4-qt at about $60: its narrow form factor could be particularly useful in an apartment kitchen.”
ChatGPT
“bella Slim 4-qt — ~$60: Especially attractive if counter space is tight.”
ChatGPT
“(Homes and Gardens) - bella PRO 8-qt — $79.99 currently at Best Buy. A substantial discount from $129.99, with a ceramic nonstick basket.”
ChatGPT
Products AI names
The specific bella items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as bella.
How to read this
Bar is how often that brand is recommended in the same answer as bella, relative to the rest.
bella on other shelves
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with bella.