AI Shelf Index · 2026 holiday shopping season
Gunn & Moore AI shopping shelf share
🧸 Toys · 🇦🇺 AU · updated 12 Oct 2026
Standing
#14
Toys · AU
Shelf-share
1.2%
of AU answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
17.1%
Connetix Tiles
5.3%
Magna-Tiles
4.6%
Step2
4.3%
Springfree Trampoline
3.5%
Vuly
3.2%
The shoppers Gunn & Moore wins
The same answers, sliced by the shopper the question implies — where Gunn & Moore ranks best.
Where Gunn & Moore wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#8
3.1%
Comparison
—
not surfaced
Validation
#108
0.1%
Purchase
#20
0.9%
Where the engines differ
What AI says about Gunn & Moore
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
60% budget, 40% mid
“A Premium Junior/Senior Cricket Set (e.g., GM Opener or Gunn & Moore) * _Why it's great:_ Perfect for an Australian summer Christmas.”
Google AI Mode
“GM Striker Junior Cricket Set (Gunn & Moore) Price: ~$35.99 – $45.00 Why it's great:** Specially scaled and sized for kids aged 8 to 11.”
Google AI Mode
Products AI names
The specific Gunn & Moore items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Gunn & Moore.
How to read this
Bar is how often that brand is recommended in the same answer as Gunn & Moore, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Gunn & Moore.