AI Shelf Index · 2026 holiday shopping season
Go Play! AI shopping shelf share
🧸 Toys · 🇦🇺 AU · updated 12 Oct 2026
Standing
#86
Toys · AU
Shelf-share
0.2%
of AU answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
17.1%
Connetix Tiles
5.3%
Magna-Tiles
4.6%
Step2
4.3%
Springfree Trampoline
3.5%
Vuly
3.2%
The shoppers Go Play! wins
The same answers, sliced by the shopper the question implies — where Go Play! ranks best.
Where Go Play! wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#38
0.4%
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
—
not surfaced
Where the engines differ
What AI says about Go Play!
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
100% budget
“If you'd prefer a wooden bat and a more traditional cricket feel, the **GO PLAY!”
ChatGPT
Products AI names
The specific Go Play! items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Go Play!.
How to read this
Bar is how often that brand is recommended in the same answer as Go Play!, relative to the rest.
Slingso Managed Outcomes
How would Go Play! grow its revenue from the AI Shopping Channel?
Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →
Prefer email? Send a note.
Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Go Play!.