AI Shelf Index · 2026 holiday shopping season
Applaws AI shopping shelf share
🐾 Pet Supplies · 🇬🇧 UK · updated 12 Oct 2026
Standing
#83
Pet Supplies · UK
Shelf-share
0.1%
of UK answers
Sentiment
85%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Butternut Box
8.4%
KONG
6.0%
Royal Canin
5.3%
Purina
4.8%
Harringtons
4.2%
Hill's
4.0%
The shoppers Applaws wins
The same answers, sliced by the shopper the question implies — where Applaws ranks best.
Where Applaws wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#67
0.1%
Research
#75
0.0%
Comparison
#75
0.0%
Validation
#37
0.3%
Purchase
#48
0.5%
Where the engines differ
What AI says about Applaws
Observed from the answers themselves — not a score.
Sentiment
85% positive · no negative mentions
Price framing
framed mid
75% mid, 25% premium
“Reddit · r/UK\_Pets Meowing Heads / Applaws / Encore:** Regularly recommended for complementary or complete wet meals that contain high percentages of shredded chicken breast or fish broth without artificial additives.”
Google AI Mode
“Applaws Dry / Thrive:** Frequently used for free-feeding alongside wet food because of high meat percentages relative to standard supermarket kibble.”
Google AI Mode
“A compromise is often a hybrid approach—high-moisture quality wet food (subscription or premium grain-free supermarket pouches like _Applaws_ or _Lily's Kitchen_ ) combined with automated puzzle feeders for daytime st...”
Google AI Mode
“higher-end Pets at Home options like Purina Pro Plan or Applaws)_ Pros:** Budget-friendly, easy to store in a cupboard, and simple to switch out.”
Google AI Mode
Products AI names
The specific Applaws items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Applaws.
How to read this
Bar is how often that brand is recommended in the same answer as Applaws, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Applaws.