AI Shelf Index · 2026 holiday shopping season
Caraway AI shopping shelf share
🍳 Kitchen · 🇨🇦 CA · updated 12 Oct 2026
Standing
#42
Kitchen · CA
Shelf-share
0.3%
of CA answers
Sentiment
54%
positive
No week-to-week change larger than the variation between readings.
Who's on the kitchen shelf
Ninja
16.3%
Breville
9.1%
Cosori
7.6%
De'Longhi
4.9%
Chefman
3.4%
Philips
3.3%
Caraway
0.3%
The shoppers Caraway wins
The same answers, sliced by the shopper the question implies — where Caraway ranks best.
Where Caraway wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#30
0.7%
Research
#16
1.0%
Comparison
#27
0.5%
Validation
#43
0.1%
Purchase
#45
0.2%
Where the engines differ
What AI says about Caraway
Observed from the answers themselves — not a score.
Sentiment
54% positive · 23% negative
Price framing
framed mid
13% budget, 50% mid, 38% premium
“[Caraway Ceramic Cookware Set]() $645.00 Caraway's ceramic cookware is explicitly marketed as free of PTFE, PFOA and PFAS, and the company says the coating also excludes lead and cadmium.”
ChatGPT
“(Caraway) So it does satisfy your “no Teflon” requirement.”
ChatGPT
“But there's an important distinction: PFAS-free ≠ coating-free. Caraway uses a ceramic nonstick coating over an aluminum core.”
ChatGPT
“Caraway Cookware Set (11-Piece) Material: Mineral-coated ceramic nonstick over a heavy-gauge aluminum core Teflon-Free:** Completely free of PTFE, PFAS, PFOAs, lead, and cadmium.”
Google AI Mode
Products AI names
The specific Caraway items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Caraway.
How to read this
Bar is how often that brand is recommended in the same answer as Caraway, relative to the rest.
Caraway on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Caraway.