AI Shelf Index · 2026 holiday shopping season

BioSteel AI shopping shelf share

💊 Supplements · 🇺🇸 US · updated 12 Oct 2026

Standing

Outside top 40

was #39 · Supplements · US

#39 outside top 40

Shelf-share

—

last measured 0.3%

0.3% outside top 40

Sentiment

100%

positive when AI last named it

BioSteel is outside the top 40 we publish for US supplements this reading. It is still sold, and AI may still name it below that band.

Who's on the supplements shelf

1 Optimum Nutrition
8.3%
2 Thorne
6.4%
3 Nutricost
4.8%
4 Ritual
3.0%
5 Nature Made
2.8%
6 Transparent Labs
2.7%

What AI said about BioSteel

From the last reading that named BioSteel on this shelf.

Sentiment

100% positive · no negative mentions

Price framing

framed budget

100% budget

“CPG Index BPN's 60-serving version is about 58¢/serving.”

ChatGPT

Shelved alongside

Brands the engines recommend in the same answers as BioSteel.

Sports Research

BPN

Optimum Nutrition

Dymatize

Thorne

How to read this

Bar is how often that brand is recommended in the same answer as BioSteel, relative to the rest.

Slingso Managed Outcomes

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with BioSteel.