AI Shelf Index · 2026 holiday shopping season

Fellow AI shopping shelf share

🍳 Kitchen · 🇺🇸 US · updated 12 Oct 2026

Standing

Outside top 40

was #37 · Kitchen · US

#37 outside top 40

Shelf-share

—

last measured 0.3%

0.3% outside top 40

Sentiment

100%

positive when AI last named it

Fellow is outside the top 40 we publish for US kitchen this reading. It is still sold, and AI may still name it below that band.

Who's on the kitchen shelf

1 Ninja
15.5%
2 Breville
11.1%
3 De'Longhi
6.1%
4 Cosori
5.1%
5 Instant Pot
4.4%
6 Ankarsrum
3.5%

What AI said about Fellow

From the last reading that named Fellow on this shelf.

Sentiment

100% positive · no negative mentions

Shelved alongside

Brands the engines recommend in the same answers as Fellow.

Technivorm

Cuisinart

Breville

Ninja

Casabrews

How to read this

Bar is how often that brand is recommended in the same answer as Fellow, relative to the rest.

Slingso Managed Outcomes

How would Fellow grow its revenue from the AI Shopping Channel?

Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →

Prefer email? Send a note.

Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Fellow.